Dr. Isaac Y. Addae is an award-winning educator, speaker, and strategist. Dr. Addae strives to drive unity among communities, businesses, and governments for the purpose of strengthening their collective impact on people and society.
A new website was needed to better provide his audience with access to written thought leadership and resources, make purchases, and book Dr. Addae for events.
After analyzing the existing site and creating a UX & content framework, we built out a new e-commerce site for Dr. Addae. Our approach emphasized site resources and elevated the calls-to-action to include purchasing of a recently released book.
The drag & drop content management system we utilized allows for Dr. Addae to easily manage his own site content, upload new blog posts and manage purchases from the same dashboard.